…you resort to stunts to promote your cause:
The People for the Ethical Treatment of Animals staged a ‘Live Make-Out Tour’ on Friday to promote vegetarian eating.
The event — in which a scantily clad couple make out in a bed set up on a city sidewalk — is meant to demonstrate PETA’s claims that vegetarians are better lovers, PETA spokesman Ravi Chand said.
If the stunt is outrageous enough, nobody will notice that it has little to do with treating animals ethically. Yeah, that’s the ticket…